CORNERSTONES OF THE CAMPAIGN

The Valle Vidal campaign was grounded in several key principles.

First, know your community. We hired two excellent organizers – Jim O’Donnell and Oscar Simpson – to reach out and talk with county and town officials, local ranchers and businesses, sportsmen, boy scouts, and others. And in these conversations, we found common ground: a shared love of the Valle Vidal and the lands watershed, wildlife, recreational, and ranching values. It was this common ground that defined the community’s horror at the prospect of an oil and gas company turning the Valle Vidal into an industrial landscape for the sake of fossil fuel energy that would power the country for a measly 30 hours. Without knowing your community, you risk failure. With community, anything – including the ability to draw a clear, bold line in the sand even in the face of pressure to “cut a deal” – is possible.

BUILD A COALITION

Second, build a coalition. It isn’t always the most exciting element of advocacy campaigns, but designing a well-functioning coalition is essential to effective coordination and decision making. It allows you to secure resources for organizers, for education and outreach to media and political champions, for scientific and technical experts, and to integrate and harmonize different advocacy strategies. With the Valle Vidal campaign, we relied on a solid group of passionate, exceptional leaders to raise necessary funding and to help navigate the coalition through very complex community, legal, and political dynamics. Building off the community’s core values, the coalition enjoyed the support of more than 400 organizations, businesses, and local governments as well as an astounding 70,000 individuals.

WORK THE PROCESS

Third, work the process. Thomas Edison is credited with coining the phrase “vision without execution is hallucination.” Given the odds, we knew that our desire to protect the Valle Vidal, however strong, wasn’t enough; we needed a thoughtful, strategic campaign. We countered the political pressure emanating from the White House not only with the raw power of our coalition, but with savvy, orchestrated use of the law. We used Freedom of Information Act requests to tease out the role of the White House and its conversations with El Paso Corporation. We leveraged bedrock laws such as the National Environmental Policy Act to make sure the Forest Service did not do the White House’s bidding, but rather talked to the public, took a hard look at impacts, and considered community-based alternatives. We creatively used the law to secure watershed protections from New Mexico’s primary water quality regulator, the Water Quality Control Commission, which the Bush Administration had no authority over and could be used to fight back against the prospects of oil and gas drilling. Finally, we understood that for us to truly win, litigation – while a key tool we would not hesitate to use if appropriate – would not carry the day; we needed federal legislation that permanently protected the Valle Vidal.

HAVE PATIENCE

Fourth, have patience. Campaigns are difficult and long, taking years of intense work to cultivate community and political support, to participate in agency planning and environmental review processes, to elevate the profile of an issue, and to introduce and ultimately pass legislation. Given this reality, patience is a virtue, allowing you to remain vigilant over time, to not panic, and to calibrate advocacy strategies such that time is your friend. With the Valle Vidal, serious advocacy began in 2003 but our conclusive victory – legislation – wasn’t secured until the close of 2006. In fact, securing public lands legislation for the Valle Vidal, in under four years from start to finish, was lightning fast. Patience also helps you make good decisions and to take advantage of shifts in the broader political climate. With the Valle Vidal campaign, we took advantage of the 2006 mid-term elections to put pressure on the entire New Mexico congressional delegation at a time when opposition to the Bush administration’s attacks on our public lands was intensifying. And by having the patience to take advantage of those swirling political dynamics, we secured the unanimous support of our entire congressional delegation – Democrats and Republicans – that allowed our legislation to move through Congress without a single vote in opposition and to then be signed, perhaps ironically, by President Bush himself.

NEVER GIVE UP

We think the story of the Valle Vidal Campaign is helpful as we find ourselves facing the Trump Administration, which has moved aggressively to install pro-fossil fuel decision-makers in positions of power and to dismantle our bedrock conservation laws and policies essential to the protection of our public lands. We’ve faced similar threats in the past. To be clear, we do believe the Trump Administration presents new challenges, including to the very fabric of our democracy. But regardless of those challenges, we know that wielding the full power of the law hand-in-glove with communities is a tried-and-true strategy.

The Valle Vidal was protected despite a hostile presidential administration and House of Representatives. That protection will last forever. At the Western Environmental Law Center, we know we will outlast the current administration and with every ounce of energy we possess, we will resist the administration’s attacks and continue our steady, strategic advocacy to secure lasting, durable protections for the West’s wildlands, wildlife, and communities. Together, we are strong; we are unified; and we will prevail.